AICX for Online Gaming

Proto CX automation for gaming player experience

Gaming operators and regulators deploy Proto's AI Customer Experience (AICX) solution to scale global multilingual support and ensure responsible gaming.

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Yolo Group
Online Casinos

Online Casinos

Online casinos deploy Proto’s AI Customer Experience (AICX) solution to automate multilingual player support and scale sevice for VIP players.

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Sportsbooks deploy Proto’s AI Customer Experience (AICX) solution to automate multilingual player support for betting, KYC processes, and more.

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National and charitable lotteries deploy Proto’s AI Customer Experience (AICX) solution to scale support for customer ticket purchases, winning numbers, and FAQs at scale.

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Automated multilingual player experience for

The Proto platform optimized multilingual player experience for with in-game, no-wait support for 165,834 messages within three months of deployment.


Automating multilingual player experience

Gaming operators use Proto's AICX solution for automated player support, including account setup, KYC, and deposits. The solution also automates repetitive player support queries and proactive retention across local languages.

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Gaming sector benefits

Create a safer experience

Adopt the same player protection software as national regulators to ensure a safer gaming environment.

Improve player loyalty

Convert customer support into a proactive sales tool for retaining players with indigenous gaming operators.

Limit youth betting

Setup a chat-based authentication system to investigate and lockout suspected youth gamers.


24/7 x 365 contact center automation

Proto's AICX platform automates 100% of contact centre operations with chatbots, livechat, ticketing, CRM and analytics, and hybrid hosting.

Ask Proto's local team about CX automation

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What is AICX for online gaming?

Instead of relying exclusively on live agents, AI Customer Experience allows online casinos, sportsbooks, lotteries, and other gaming brands to automate player support 24/7. As a result, service agents are free to handle more complex issues.

With Proto, gaming brands can operate support in multiple languages and across local channels like Africa’s Talking and Line, meeting players where they are to keep them informed and ensure responsible gaming.

How is AICX used for online gaming?

AI Customer Experience in the gaming industry can resolve queries and complete administrative tasks quickly using natural language processing. It can:

  • Answer frequently asked questions
  • Transfer funds to gaming wallets
  • Help players buy tickets online
  • Provide information on gaming rules and regulations
  • Facilitate the KYC process

Proto's AICX platform can also monitor automation performance and player satisfaction with location-based data and other analytics.

What are the advantages of using CX automation in the gaming industry?

CX automation allows gaming brands to assist players at scale while mitigating administrative costs. With rapid support and timely notifications, CX platforms for gaming offer many advantages including:

  • Rapid support to players 24/7
  • Proactively engaging website visitors
  • Making important information easier to find
  • Reducing human error on administrative tasks

The Proto platform can also be maintained without advanced technical knowledge — so new functionality can be added easily as gaming brands grow and change.

What are the advantages of Proto’s solution over other CX automation providers?

Proto’s AICX platform offers support for underserved and rare languages. While most chatbots are only available in common languages, Proto can communicate in languages such as Tagalog, Kinyarwanda, and Twi, as well as mixed languages such as Taglish.

With multilingual support, Proto is able to categorize and triage players based on language, streamlining administration for multilingual contact centres. Unlike other CX automation providers, Proto also offers local channels such as Africa’s Talking, Line, and Zalo.

Where can I find more information about Proto?

For more in-depth information about how Proto has helped governments and businesses, take a look at our case studies.

For more information on how the Proto platform works, take a look at our documentation.

To try Proto, book a demo using the chatbot widget on the bottom right or sign up for a 14-day free trial.

Return on investment

Average Values

The AICX calculator is an estimate.
Your actual results may differ.

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The Results


Contacts deflected / month


Minutes of reduced customer
wait time / month


Contact centre savings / month


Return on investment
in first year of Proto AICX

AICX results based upon averaged customer data.
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