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Proto AICX for gaming player experience

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Client success

Automating 165,000+ multilingual player chats per month for Sportsbet


requests covered


messages handled

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Clients success

Automating 61% of multilingual chats per month for Bitflex


of customer service requests automated


average bot response time

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Clients success

Automating digital banking support in Uganda


messages handled


of chats automated

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Push beyond the status quo

Platforms want you to accept legacy customer support tools that do not serve the next generation of online gaming.


Proto's questions from online gaming

What is AICX for financial services?

AICX allows banks, insurance providers, microfinance institutions, and other financial providers to automate customer support at scale, freeing up administrative teams to handle more complex customer queries.

Proto offers AICX uniquely tailored for financial service providers looking to automate service in low-resourced languages such as Tagalog, Kinyarwanda, and Twi. Proto’s regulatory partnerships with central banks power the Proto platform with industry-specific language data and deep knowledge of regulatory requirements.

Proto’s AI Customer Experience (AICX) platform for finance can also provide service at scale across over 15 channels, including SMS. This helps financial service providers meet financial consumers where they are 24/7 to keep them informed and empowered in their financial decisions.

How is CX automation used for financial services?

CX automation for financial services helps streamline customer service tasks, including managing and triaging conversational AI chats with customers. It can:

  • Answer frequently asked questions
  • Scale consumer complaints
  • Assist with mortgage and loan calculations
  • Digitize everyday banking and payments
  • Track customer engagement for personalized support

Proto’s AICX can also monitor automation performance and customer engagement with location-based data and other analytics, giving financial service providers an understanding of support success at different branches.

What are the advantages of using AICX for financial services?

AICX for financial services organizations helps assist customers at scale without increasing administrative costs. With rapid support and timely notifications, AICX for finance offers many advantages including:

  • Faster, more convenient customer service
  • Expediting complaint and reporting processes
  • Making financial information and services more accessible
  • Reducing human error on administrative tasks

Proto can also be maintained without advanced technical knowledge — so new functionality can be added easily as banking services change.

What are the advantages of Proto’s solution over other CX automation providers?

Proto’s CX automation platform offers support for underserved and rare languages. While most CX automation is only available in common languages, Proto can communicate in languages such as Tagalog, Kinyarwanda, and Twi, as well as mixed languages such as Taglish.

With multilingual support, Proto can categorize and triage customer queries based on language, streamlining financial assistance. Proto also offers local channels such as Africa’s Talking, Line, and Zalo.

Where can I find more information about Proto?

For more in-depth information about how Proto can help financial service providers, take a look at our case studies.

For more information on how the Proto platform works, take a look at our documentation.

Here’s the latest

Case Study

AI-enabled player support in Asia

Betadda, a leading online gaming brand in Asia, scaled Proto CX automation across four countries for 24/7 player support in Hindi, Hinglish and English.


Industry insight: The state of CX automation in iGaming

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Enhancing 5 key metrics through CX automation for iGaming excellence

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Case Study

Automated multilingual player experience for

Proto’s AI Customer Experience solution for Bitcasino offers rapid, no-wait player support for player queries about account balances, games, and more.


Improving the player experience: AI-enabled proactive chat for iGaming

How AI-enabled proactive chat can improve the player experience to help gaming companies retain and engage players.


Automated multilingual player experience for Yolo Group

Watch Felipe from Yolo Group talk about how Proto has improved the player experience with 24/7 responses to player queries in English, Japanese, Portuguese, and 10 other languages for upcoming markets.