AICX for Gaming

Proto CX automation for gaming player experience

Gaming operators deploy Proto's AI Customer Experience (AICX) solution to scale global multilingual support and ensure responsible gaming.

Get started
Yolo Group
Online Casinos

Online Casinos

Online casinos deploy Proto’s AI Customer Experience (AICX) solution to automate multilingual player support and scale service for VIP players.

Learn more


Sportsbooks deploy Proto’s AI Customer Experience (AICX) solution to automate multilingual player support for betting, KYC processes, and more.

Learn more


National and charitable lotteries deploy Proto’s AI Customer Experience (AICX) solution to scale support for customer ticket purchases, winning numbers, and FAQs at scale.

Learn more

Automated multilingual player experience for

The Proto platform optimized multilingual player experience for with in-game, no-wait support for 165,834 messages within three months of deployment.


iGaming sector benefits

Create a safer experience

Adopt the same player protection software as national regulators to ensure a safer iGaming environment.

Improve player loyalty

Convert customer support into a proactive sales tool for retaining players with indigenous iGaming operators.

Limit youth betting

Setup a chat-based authentication system to investigate and lockout suspected youth players.

AICX Platform

24/7 x 365 contact center automation

Proto's AICX platform automates 100% of contact centre operations with chatbots, livechat, ticketing, CRM and analytics, and hybrid hosting.

Ask Proto's team about your CX automation

Book demo


What is AICX for Gaming?

Instead of relying exclusively on live agents, AI Customer Experience allows online casinos, sportsbooks, lotteries, and other gaming brands to automate player support 24/7. As a result, service agents are free to handle more complex issues.

With Proto, Gaming brands can operate support in multiple languages and across local channels like Africa’s Talking and Line, meeting players where they are to keep them informed and ensure responsible gaming.

How is AICX used for Gaming?

AI Customer Experience in the Gaming industry can resolve queries and complete administrative tasks quickly using natural language processing. It can:

  • Answer frequently asked questions
  • Transfer funds to gaming wallets
  • Help players buy tickets online
  • Provide information on iGaming rules and regulations
  • Facilitate the KYC process

Proto's AICX platform can also monitor automation performance and player satisfaction with location-based data and other analytics.

What are the advantages of using CX automation in the Gaming industry?

CX automation allows Gaming brands to assist players at scale while mitigating administrative costs. With rapid support and timely notifications, CX platforms for gaming offer many advantages including:

  • Rapid support to players 24/7
  • Proactively engaging website visitors
  • Making important information easier to find
  • Reducing human error on administrative tasks

The Proto platform can also be maintained without advanced technical knowledge — so new functionality can be added easily as Gaming brands grow and change.

What are the advantages of Proto’s solution over other CX automation providers?

Proto’s AICX platform offers support for underserved and rare languages. While most chatbots are only available in common languages, Proto can communicate in languages such as Tagalog, Kinyarwanda, and Twi, as well as mixed languages such as Taglish.

With multilingual support, Proto is able to categorize and triage players based on language, streamlining administration for multilingual contact centres. Unlike other CX automation providers, Proto also offers local channels such as Africa’s Talking, Line, and Zalo.

Where can I find more information about Proto?

For more in-depth information about how Proto has helped governments and businesses, take a look at our case studies.

For more information on how the Proto platform works, take a look at our documentation.

ROI Calculator

Achieve savings with Proto

Estimate your return-on-investment in the first year with Proto AICX. Results are based upon averaged client data.

Average Values

The Results


Contacts deflected / month


Minutes of reduced customer
wait time / month


Contact centre savings / month


Return on investment
in first year of Proto AICX

The AICX calculator is an estimate.
Your actual results may differ.

Here’s the latest

Case Study

AI-based crypto trading experience and protection

Bitflex, a leading Malaysian cryptocurrency exchange, transformed its customer experience and improved ticket resolution rates with Proto's AICX solution.

Case Study

AI citizen experience for the SEC of the Philippines

The Securities and Exchange Commission of the Philippines (SEC) successfully achieved digitization goals and improved support with Proto’s AI Customer Experience (AICX) solution for government agencies.


University of Cambridge SupTech Lab selects Proto for AI consumer protection in Ghana and Indonesia

Proto to deliver AI-based complaints management and public sentiment supervisory technology solution to the financial regulators of Ghana and Indonesia in partnership with the University of Cambridge’s SupTech Lab.


Proto’s AICX platform enhances Bitflex’s crypto trading customer education, security and support

Bitflex deploys Proto’s AICX to enhance consumer experience and protection during cryptocurrency transactions, with verification and advisory messages across channels and languages.


The Medical City’s South Luzon Hospital deploys Proto's AICX platform for patient experience

The Medical City - South Luzon (TMC-SL) implemented Proto’s AICX solution to improve the quality of patient care and enhance the overall healthcare experience at TMC-SL.

Case Study

AI-enabled player support in Asia

Betadda, a leading online gaming brand in Asia, scaled Proto CX automation across four countries for 24/7 player support in Hindi, Hinglish and English.

Deploy your multilingual chatbot in 5 steps

See Demo

Discover your AICX return on investment

Calculate ROI