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Automate online player experience

Gaming operators and regualtor embrace Proto's AI Customer Experience (AICX) solution to decrease support costs and ensure responsible gaming.

Protect VIP Players

Minimize reliance on new human agents to mitigate the risk of VIP player theft and revenue loss.

Reduce Agent Turnover

Relieve agents from mundane player support and increase their job satisfaction and retention.

Responsible Gaming

Work with gaming regulators to detect, notify, and limit problematic players.

Player experience with automation

Gaming operators use Proto's AICX solution for automated player support, including account setup, KYC, and deposits. The solution also provides handling of repetitive player support queries and proactive retention across local languages.

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Player protection with automation

Gaming regulators use Proto's AICX solution to overcome scaling complaint volumes, limited player protection resources, and outdated manual processes. The solution also provides intervention capability to players with problematic behaviour.

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As an online gaming company in expansion, we’re looking for customer support tech that can easily scale. Proto's solution fits into our business model perfectly and it’s really fun to build the technology together.
Andre Rodriguez
CEO, Goldblue AB
Proto is expanding its AICX solution for the gaming sector to national gaming and lottery authorities, to ensure player protection and responsible gaming in emerging markets recently served by operators.
Curtis Matlock
CEO, Proto

Ecosystem benefits

Proto's AICX solution delivers more than cost savings for the gaming sector.

Create a Safer Experience

Adopt the same player protection software as national regulators to ensure a safer gaming environment.

Improve Player Loyalty

Convert customer support into a proactive sales tool for retaining players with indigenous gaming operators.

Limit Youth Betting

Setup a chat-based authentication system to investigate and lockout suspected youth gamers.


24/7 x 365 contact center automation

Expand across emerging markets without the expense of multilingual contact centers.

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Return on investment

Average Values

The AICX calculator is an estimate. Your actual results may differ.

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The Results


Contacts deflected / month


Minutes of reduced customer
wait time / month


Contact center savings / month


Return on investment
in first year of AICX

AICX results based upon averaged customer data.
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February 3, 2021

MindwayAI and Proto partner up to localize responsible gaming

Brittany Martin


January 6, 2021

In 2021, AI customer experience is about inclusion

Curtis Matlock


July 9, 2020

ASEAN Post on Proto's AI Customer Experience


Network effects
Powered by constant HermesAI™ learning across language domains.
Regulator compliance
Built in partnership with supervisory authorities across the Global South.
Global security
End-to-end encryption and secure connector for local databases.
Controlled costs for scaling services across new and existing markets.
Automated complaints processing for regulated digital ecosystems.
Designed for consumers at the bottom of the pyramid.

AI customer experience can be inclusive.