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Automate multilingual gaming player support

Operators embrace Proto's AI Customer Experience (AICX) solution to decrease contact center costs across emerging markets and increase player lifetime value.



No payment

As an online gaming company in expansion, we’re looking for customer support tech that can easily scale. The Proto solution fits into our business model perfectly and it’s really fun to build the technology together.
Andre Rodriguez
CEO, Goldblue AB

Protect VIP Players

Minimize reliance on new human agents to mitigate the risk of VIP player theft and revenue loss.

Reduce Agent Turnover

Relieve agents from mundane player support and increase their job satisfaction and retention.

Prevent Chat Hijacking

Ensure data security with a closed infrastructure that does not rely on legacy software.


24/7 x 365 player experience automation for the fastest growing online gaming markets

What is HermesAI™

AICX integration for player acquisition, retention and reactivation across languages

How to partner?

Solving player support automation

Gaming operators struggle to automate multilingual support due to chatbots that underdeliver with English-based NLP. Proto has perfected a solution for 100% of the automation pipeline, better local language performance and higher ROI.

Recognized by

Automate beyond player support

Player support automation is just the first phase of Proto’s roadmap for the gaming sector. Repurpose support to proactively engage players and generate revenue.

Aquire New Players

Decrease cost per acquisition by automating the new player conversion process.

Retain Declining Players

Convert customer support into an automated sales tool to retain churning players.

Reactivate Churned Players

Reduce reliance on acquisition with automated and personalized engagement of lost players.c

24/7 x 365 contact center automation

Expand across emerging markets without the expense of multilingual contact centers.

What's AICX?

Return on investment

Average Values

The AICX calculator is an estimate. Your actual results may differ.

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The Results


Projected net revenue increase


Contact center savings / year


Total bottom line improvement


Return on investment
in first year of AICX

AICX results based upon averaged customer data.
Get the results

Have a chat with Nelli about AICX for player experience automation


November 17, 2020

Meet Proto at Sigma Malta in November


October 28, 2020

Meet Proto at ICE Africa in October


September 22, 2020

Meet Proto at ASEAN Gaming Summit

Discover the power of AICX for your contact center