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Automate online player experience

Gaming operators and platforms embrace Proto's AI Customer Experience (AICX) solution to decrease multilingual contact center costs and increase player lifetime value.

As an online gaming company in expansion, we’re looking for customer support tech that can easily scale. The Proto solution fits into our business model perfectly and it’s really fun to build the technology together.
Andre Rodriguez
CEO, Goldblue AB

Protect VIP Players

Minimize reliance on new human agents to mitigate the risk of VIP player theft and revenue loss.

Reduce Agent Turnover

Relieve agents from mundane player support and increase their job satisfaction and retention.

Prevent Chat Hijacking

Ensure data security with a closed infrastructure that does not rely on legacy software.


24/7 x 365 player experience automation for the fastest growing online gaming markets

What is HermesAI™

AICX integration for player acquisition, retention and reactivation across languages

How to partner?

Player inclusion with automation

Gaming operators and platforms struggle to automate multilingual support due to manual contact centers and chatbots that do not understand local languages and terminology. Proto's AICX solution empowers online gaming ecosystems with inclusive channels and cost-effective support operations, across languages.

return on investment
Recognized by

Automate beyond player support

Player support automation is just the first phase of Proto’s AICX solution for the gaming sector. Repurpose support to proactively engage players and generate revenue.

Acquire New Players

Decrease cost per acquisition by automating the new player conversion process.

Retain Declining Players

Convert customer support into an automated sales tool to retain churning players.

Reactivate Churned Players

Reduce reliance on acquisition with automated and personalized engagement of lost players.

24/7 x 365 contact center automation

Expand across emerging markets without the expense of multilingual contact centers.

Have a chat with Nelli about AICX

Return on investment

Average Values

The AICX calculator is an estimate. Your actual results may differ.

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The Results


Projected net revenue increase


Contact center savings / year


Total bottom line improvement


Return on investment
in first year of AICX

AICX results based upon averaged customer data.
Get the results


March 20, 2020

Proto releases first product in AICX+ suite

Brittany Martin


February 13, 2020

Sinitic is now Proto and raises $2.1M for emerging market expansion

Brittany Martin


February 12, 2020

Proto releases AICX v2 product suite

Brittany Martin

Deploy AICX in 14 days & start saving