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Proto Enters India with T9L to disrupt the enterprise support market

New Delhi, India

Partnership aims to take on India’s conversational commerce market by engaging with people in their native language

In its endeavour to take on India’s conversational commerce market by disrupting artificial intelligence, machine learning and natural language processing, Proto, the market-leader in AI Customer Experience (AICX) solutions for multilingual contact centers enters the Indian market with T9L. T9L is India’s first Startup Studio, with a portfolio of 30 startups and a cumulative market value of US$250M across its portfolio companies.

The partnership will expand Proto's AICX solutions to select, fast-growing verticals in India’s enterprise support market, estimated to be US $150 million by 2021 with a CAGR of 14%.

Talking about the India foray, Proto CEO Curtis Matlock said, “Proto disrupts manual customer support software and basic chatbots with highly-localized natural language processing technology. We’ve achieved strong traction with contact centers in Asia-Pacific, and see similar opportunity to help enterprises automate engagement in their Indian customers’ native languages – not English. A key part of this expansion is the technical and business expertise of T9L within our priority verticals in the Indian market.”

Speaking on the partnership, T9L CEO Fahad Moti Khan said, “Along with sharing established expertise in product development and implementation, T9L adds value by helping startups with their storytelling & pitch-building, co-strategizes with founders, provides access to funds and business partnerships, assists in core team hiring and acts as a catalyst to the organic growth of ventures through portfolio synergies. In a space where 90% failure is the norm, we’ve been able to demonstrate a 90%+ success rate with a multi-vertical portfolio of 30 startups in 4 years. With an aim to be the largest venture-builder across India & SEA and our keen focus towards enterprise SaaS vertical, the Proto-T9L partnership is a positive step towards this vision.”

Highly-localized natural language processing technology to shake up country’s booming contact centres.

The partnership between Proto and T9L will also include an ongoing research collaboration to refine Proto's core natural language processing engine with the nuances of Hindi, Telugu, Kannada and Tamil.

According to Proto CTO Albert Zhuang, “Working with local NLP engineers and partners like T9L enables our team to push the limits of natural language understanding for everyday phenomena such as slang, typos, and mixed-language, which is the use of at least two languages in the same phase – a frequent occurrence in text-based communication outside the English-speaking world.”

About Proto

Proto, the market-leader in AI Customer Experience (AICX) solutions for multilingual contact centers, serves emerging markets and customer segments with a vertically-integrated customer experience product suite and proprietary natural language processing (NLP) engine for non-English languages. Proto's deep-learning technology and domain expertise increase automation rates and maximize customer lifetime value.

About T9L

T9L as a venture builder aims at building early-stage startups as an active co-founder, in collaboration with select founders' business models. It’s a team of over fifty professionals across strategy, brand, UI/UX, mobile and web development, investment and data sciences that partner with several funds to evaluate and grow ventures on priority led by Spiral Ventures Pte., a multi-million dollar fund partnered with T9L for India.

Brittany Martin is COO of Proto. She specializes in startup operations, legal compliance, and non-dilutive financing across multiple jurisdictions. To reach Brittany, please write to her at