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Proto shortlisted as finalist at Pitch ICE Africa

Sandton, South Africa

The finalists for the inaugural Pitch ICE Africa have been announced — and Proto is among four innovators selected to appear before a panel of Online Gaming industry judges on October 2, 2019.

In what promises to be an informative and fast-paced session, Proto CEO Curtis Matlock will have seven minutes to pitch a panel of investors on Proto's groundbreaking application of natural language processing (NLP) research to the multilingual player experience.

“The current player support standard in Africa is English-only, with very little automation applied to acquisition, retention, and reactivation,” said Proto CEO Curtis Matlock. “The first operators to localize their player experience across Africa’s diverse languages are going to have a massive service advantage. But the problem is, that comes with an equally massive cost to the gaming contact centers.”

In Proto's ROI analysis with Asian and European gaming operators, up to half a company’s monthly operating budget can be lost to player experience, in part, due to the high-cost and turnover of multilingual agents in regulated jurisdictions. Beyond this, there is considerable waste occurring in the manual processes for signup completion, payment verification, and Know-Your-Customer (KYC) handling.

The Proto team is excited to participate in ICE Africa, and is looking forward to connecting with Africa’s iGaming industry leaders.  

About Proto

Proto, the market-leader in AI Customer Experience (AICX) solutions for multilingual contact centres, serves emerging markets and customer segments with a vertically-integrated customer experience product suite and proprietary natural language processing (NLP) engine for non-English languages. Proto's deep-learning technology and domain expertise increases automation rates and maximizes customer lifetime value.

Brittany Martin is COO of Proto. She specializes in startup operations, legal compliance, and non-dilutive financing across multiple jurisdictions. To reach Brittany, please write to her at