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MindwayAI and Proto partner up to localize responsible gaming

2 min

Copenhagen

Mindway AI and Proto integrate their solutions for better intervention, offering precise and localized messaging from GameScanner through Proto’s virtual agents.


It is one thing to have insight and knowledge into online gambler profiles, and another thing to actively apply that knowledge through direct communication with players. By joining forces, Mindway AI and Proto are launching a multilingual virtual agent powered by GameScanner’s insight into problematic gambling behaviour. The result is direct and personalized communication with players in their local language, in order to create more responsible gaming ecosystems.


“We see great opportunity in entering a partnership with Proto, particularly because the virtual agent communicates with gamblers based on their profile in GameScanner. This allows for automated soft intervention at an earlier stage than is typically the case at present. Together we can create even better communication and improve the gamblers’ awareness of their habits which is a great step towards responsible gambling,” says CEO Rasmus Kjaergaard, Mindway AI.


“Proto’s work with supervisory authorities in emerging markets has demonstrated a pent-up demand for automated and localized consumer protection technology. In the responsible gaming context, supervisors and operators are typically procuring player behavioural analysis and engagement tools separately – with inefficiencies and missed opportunities for player protection. We’re excited to deliver this combined Mindway-Proto capability for rapid detection and local-language intervention. This is especially important in markets with historically-weaker regulatory capacity,” says CEO Curtis Matlock, Proto. 


GameScanner is part of the Mindway Solution Suite that offers a range of solutions to iGaming operators to ensure gambler protection through the synergy of highly advanced artificial intelligence, neuroscience and expert ratings. Implemented at iGaming operator sites and platforms, GameScanner automatically monitors and analyzes every event of every gambler 24-7-365, resulting in profiling of gamblers according to their risk level. GameScanner is the first responsible gambling solution to have its performance tested and verified by GLI, the gaming industry’s leading testing and assessment company.


Proto automates multilingual support across messaging apps and gaming websites with its AI Customer Experience (AICX) software suite for chatbots, livechat, ticketing and dialogue training. Proto’s chatbots are powered by its proprietary HermesAI™ natural language processing engine for comprehending under-resourced languages across Southeast Asia and Sub-Saharan Africa. These deployments help gaming supervisors and operators to deliver efficient player experience and protection.


About Mindway AI

Mindway AI is an award-winning software company that creates innovative and advanced tech solutions for fully automatic 24-7-365 monitoring and profiling of gamblers, enabling the detection of at-risk gambling and problem gambling. Based on neuroscience and artificial intelligence, Mindway AI works with gambling operators, platform providers, regulators and governments to supply state-of-the-art early detection and intervention solutions for safer gambling.


About Proto

Proto is the leader for inclusive AI Customer Experience (AICX) solutions for multilingual contact centres in emerging markets, with a vertically-integrated support automation product suite and proprietary natural language processing (NLP) engine for under-resourced and rare languages. Proto's deep-learning technology and regulatory partnerships maximize customer experience, protection, and lifetime value.

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Brittany Martin is Head of Customer Experience of Proto. She specializes in AICX implementations, legal compliance, and multinational project management. To reach Brittany, please write to her at brittany@proto.cx.

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