By continuing to visit this website, you agree to our privacy policy and use of cookies.



+289% YoY ▲

total chats


+9% YoY ▲

average bot response time


+171% YoY ▲

monthly interactions

The Department of Trade and Industry is constantly innovating – looking at ways to deliver better services to the public, from Business Number registration in 8 minutes to Barangay Micro Business Enterprise online registration and now Trade and Industry Assistant (TIA), the DTI Chatbot. TIA is built to speak the language of DTI's customers, understand their needs, and provide them with an immediate response accordingly. Over time, TIA is also fed with new information using different local dialects such as Tagalog and Cebuano, enabling the chatbot to entertain more queries from DTI's customers.
Mary Jean Pacheco
Undersecretary of the Department of Trade and Industry

The Department of Trade and Industry serves as the prime mover of consumer wellbeing in the Philippines. As a primary hub of information and services for consumers and business owners alike, it serves a key function in innovation, growth, consumer protection, and policymaking in the region.

With a large volume of phone and email queries from stakeholders and the general public, the DTI’s team sought to innovate with AI-enabled citizen support. Proto’s AICX Platform enabled them to implement their No Wrong Door policy across six functional groups, dramatically improving each department’s average response time.

Challenge: Connecting functional groups


The Department of Trade and Industry previously handled phone and email queries manually through their contact centre, serving six functional groups with different specialisations.

However, different roles and regulations across each functional group made it difficult for admin teams to ensure each query was forwarded to the correct group. Additionally, the volume of queries increased wait times for citizens seeking help, particularly since live agents were only available during business hours. Limited hours also made it more difficult for foreign investors seeking assistance, particularly if they were not in the same time zone.

The department sought to innovate with automated responses to FAQs, in order to improve the citizen experience across departments and shorten first response times.

Process: Working with DTI stakeholders


Proto worked closely with the DTI to find the most efficient way to train the chatbot across all functional groups. They needed a solution that could allow each functional group to maintain their own chatbot, while the department handling contact center & knowledge management could access data for all the bots deployed in the DTI.

Proto’s team worked with the DTI to ensure stakeholders understood how the Proto AICX Platform could achieve this, and worked closely with key stakeholders to develop FAQs for each functional group. The chatbot, TIA (Trade and Industry Assistant), was trained with various frequently asked questions from the organisation's database, covering topics such as business registration, consumer complaints, and e-commerce adoption.

Deployed in:
See all supported languages
Deployed via:
Twitter X
See all available apps

Solution: Responsive, connected chat


Proto's solution for the Department of Trade and Industry included a chatbot, TIA, which automates responses to queries across the DTI's six functional groups. It provides 24/7 service to citizens across the Philippines as well as to foreign stakeholders, answering questions in local languages including Cebuano and Tagalog.

Citizens now receive answers to FAQs in seconds, with superior intent classification for local languages including Tagalog, Cebuano, Ilocano, and Kapampangan. If the chatbot doesn’t have the correct answer for a question, it will suggest the correct channel for citizen queries so they can contact the responsible group.

Beyond helping citizens, the Proto platform collects query data to help the team understand what topics citizens are most concerned with, what issues they faced, and which functional group received the most questions. The Department of Trade and Industry will then be able to use this data to improve citizen services – for example, optimising the citizen experience on their website.

The DTI team will continuously improve the chatbot with a channel for consumer complaints, and more platforms such as Facebook, Viber, WhatsApp, and Twitter. They will also continue to customise service across the 6 functional groups.

TIA is also helping the organisation achieve its No Wrong Door policy, by automatically forwarding citizen requests to the correct department. Finally, Proto's platform allows the Department of Trade and Industry to analyse citizen queries to continually improve citizen engagement.


+500% YoY ▲

increase in chats after proActive deployment‍


total customer interactions

About Proto

Proto is the leading generative AI platform for local customer experience. Powered by GPT and its own proprietary AI engine, Proto's AI Customer Experience (AICX) Platform automates transactions, tickets, bookings, and other high-volume interactions for local and mixed languages across text, voice and 20+ messaging channels. Proto is globally-recognized for its inclusive AICX solutions across the government, financial, health and transport industries.