Industry insight: The state of CX automation in iGaming

Executive summary

As the iGaming industry continues to experience a sea change, gaming brands must stay agile to remain afloat. Unprecedented growth in recent years means more players, but also more competition. With more brands than ever competing for player attention, better player support can give iGaming brands a competitive edge.

Now more than ever, players are more likely to expect instant, accessible support on their favourite messaging apps – and iGaming brands that want to maintain player satisfaction need to keep up with these expectations. AI-enabled tools can offer iGaming brands efficient ways to support players, gain insights about their player base, and ensure regulatory compliance at a fraction of the cost of live service.

This report will explore the challenges, success strategies, and tools that can empower iGaming brands to enhance player support without exhausting their budget.

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In this guide, you will find out how CX automation can:

• Automate 60% of player support, saving 20% on player support costs
• Keep VIP players satisfied and boost player loyalty
• Manage player data and regulatory risk

Read our strategic guide to find out more.