Proto – the leader in localised AI Customer Experience (AICX) solutions for emerging markets – has partnered with eTap, the Filipino fintech behind the country’s most widely used self-service payment kiosks used by Pay N' Go, ECPay, and GCash.
This partnership follows eTap’s successful deployment of the Proto AICX Platform to automate customer support across its kiosk and digital channels – now powering real-time assistance for transactions, account inquiries, and troubleshooting in Filipino languages. Read about the deployment here.
As both a client and strategic partner, eTap will now bundle the AICX Platform into a new turnkey offering for financial institutions. This bundled solution – combining self-service hardware, AI-powered chat, and live representative escalation – is designed to streamline the financial customer experience across urban and rural retail points.
Juan Miguel C. Hernandez, eTap’s Chief Strategy & Investment Officer, said: “This partnership can greatly influence our existing and potential clients and open a new stream of growth opportunities for our organisation, all while keeping our customers at the heart of our business.”
Curtis Matlock, Proto CEO, said: “We’re proud to welcome eTap’s transition from client to partner as we scale inclusive financial customer experiences across the Philippines. The bundled approach – built on existing service terminals – sets a new benchmark for how fintechs can contribute to digital public infrastructure.”
eTap is recognised as the leading self-service payment kiosk provider in the Philippines, holding approximately 70% market share with over 4,000 active kiosks nationwide – and plans to add 2,000 more each year.
This new partnership adds to Proto’s growing AICX presence in the Philippines, where deployments include the Bangko Sentral ng Pilipinas (BSP) for automated consumer complaint resolution, the Securities and Exchange Commission (SEC) for managing over 4.6 million citizen interactions annually, and private sector leaders such as The Medical City Clinic (TMCC) and Universal Storefront Services Corporation (USSC).
About eTap
eTap is a leading Filipino fintech provider of digital self-service infrastructure, powering millions of financial transactions through branded kiosks: eTap, Pay N' Go, ECPay, and GCash. Its network delivers critical financial services such as bills payment, e-wallet loading, and remittance – bridging the digital divide for underserved populations through inclusive infrastructure and innovative customer experience.
