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What makes Proto different

Local and secure AI set Proto apart from this voice platform.

All-in-one platform

Proto is designed for AI automation from the start – it supports both its own and third-party language models, automatically organises conversation data for easy analysis, and connects voice AI, ticketing, livechat, and reporting tools in one place across all channels.

CX across 100+ languages

Proto supports 100+ languages, including underserved dialects like Cebuano and Kinyarwanda with a native NLP engine and automatic mid‑conversation language detection and switching. Exotel relies on basic multilingual options and Google Translate integrations.

Secure and insightful

Proto enables hybrid and on-premise hosting, dedicated LLMs, and structured CX data pipelines with auto-labels, web scrapes, and summaries. Exotel is a cloud-based telephony tool without a knowledge insights usecase beyond customer support interactions.

Proto vs Exotel

Proto Exotel
Primary Focus Full-stack AI CX automation with ticketing, assistants, analytics, and inbox Cloud telephony, messaging APIs, GenAI voicebot/chatbot infrastructure
Language Support 100+ languages powered by LLMs or proprietary ProtoAI model available for text and voice messages Supports 100+ languages in chat; Voice messaging support English, Hindi, Hinglish, Arabic..
Local Language Support Yes – strong focus Tagalog, Cebuano, Twi, Luganda, Kinyarwanda, etc. Primarily limited to major regional languages
Mixed-language switching Yes – automatic mid-conversation language detection and switching No information
Channel Support Webchat, WhatsApp, Messenger, Viber, SMS, Email and more Webchat, WhatsApp, SMS
Integrations APIs, Indoor maps (Living Map), CRM (Zendesk, Salesforce or custom integration), and more CRM integration (Zoho, Freshdesk), voice and messaging APIs
API integration Yes Yes
Voice messages Yes – multilingual TTS and STT capabilities powered by proprietary ProtoAI model. Yes - cloud telephony and voicebot with TTS/STT capabilities available for limited languages.
Generative AI assistant support Yes - powered by optional integration with third‑party LLMs (OpenAI, Anthropic) or dedicated secure LLM for privacy‑first deployments Yes - powered by undisclosed NLP and LLMs
AI Assistant training Yes - train AI with URLs or documents with recurring training and upload or integrate with knowledge bases. Yes - generate intents from web URLs and connect to knowledge base.
Custom actions Yes - visual editor to build custom logic and chat flows – from simple replies to complex API calls, driven by ProtoAI model Yes – drag & drop flow builder for bots
Livechat inbox & CX profiles Yes – unified inbox with history and multilingual agent support Limited – relies on third-party CRM
Complaint ticketing system Yes – native ticketing, escalation, resolution, and CRM sync No – requires external CRM
Analytics Yes - extensive reports with actionable CSAT insights from AI Assistants and live rep conversations, sentiment, summaries, scrape insights. Yes - call analytics, speech insights, real-time dashboards
Security certifications SOC 2, ISO 27001 ISO 27001
Security and privacy features On-premise, hybrid, or cloud hosting, dedicated secure LLM, IP allowlist, permission management On-premise, or cloud hosting

Comparison summary

Full‑stack automation platform for complex workflows and voice AI

Proto is a multilingual AI customer experience platform purpose-built for complex and highly-regulated workflows across industries like government, healthcare, finance, and transportation. Its platform offers a seamless integration of AI assistants, complaint ticketing, CRM syncing, agent handoff, and analytics – all powered by a proprietary natural language understanding engine and trainable LLMs.

Proto should be used for usecases that require underserved languages, on-premise hosting, citizen engagement across multiple jurisdictions, correlation with scraped web and social media data, and knowledge insights generation.

Telephony-focused solutions requiring integrations for contact centre operations

Exotel is a cloud communications provider focused on programmable voice chatbots and messaging APIs for major languages such as Hindi, English, and Arabic. While Exotel includes generative AI features and basic assistant workflows, it lacks native CX modules such as ticketing, livechat inbox, and multilingual agent handoff – requiring integrations with other vendors.

Exotel should be used for large enterprises where telephony infrastructure is the central requirement of its customer operations. These enterprise should be aware of additional costs required beyond this usecase.

What the clients say

14.4M interactions handled annually +240% YoY

14.4M interactions handled annually +240% YoY

The multilingual Proto chatbot empowers financial consumers by giving them a more accessible channel for raising complaints. This is in line with the central bank's commitment to pursue innovations in financial services for the benefit of Filipinos.

550K interactions handled monthly +80% YoY

550K interactions handled monthly +80% YoY

The National Bank of Rwanda is pleased to deploy the Proto customer complaints handling chatbot system. The chatbot will include customers in their local languages and preferred messaging channels.

52% inquiries automated

52% inquiries automated

We are elated to work with Proto to help give our patients a more efficient and convenient way to interact with us.

More reasons to trust Proto

Built for scale, trusted by regulators, and proven in national-scale deployments.

Security and compliance

SOC 2 and ISO 27001 certified – with optional features for hybrid and on-premise hosting, dedicated LLMs, and fine‑grained permission controls. Proto is trusted by airports, governments and central banks with strict data residency and privacy mandates.

Proven national deployments

Deployed across regulatory authorities complex emerging markets like the Philippines and Rwanda – including with integrated AI agents for government agencies with overlapping citizen support and consumer protection mandates with automated case triaging.

2M+ annual AI‑powered conversations

Proto handles over two million citizen and customer conversations per year with full automation and consistent performance for complex and industry-tailored workflows requiring local language capability, omnichannel support, and voice AI messaging.

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