Proto vs Exotel
What makes Proto different
All-in-one platform
Proto is designed for AI automation from the start – it supports both its own and third-party language models, automatically organises conversation data for easy analysis, and connects voice AI, ticketing, livechat, and reporting tools in one place across all channels.
CX across 100+ languages
Proto supports 100+ languages, including underserved dialects like Cebuano and Kinyarwanda with a native NLP engine and automatic mid‑conversation language detection and switching. Exotel relies on basic multilingual options and Google Translate integrations.
Secure and insightful
Proto enables hybrid and on-premise hosting, dedicated LLMs, and structured CX data pipelines with auto-labels, web scrapes, and summaries. Exotel is a cloud-based telephony tool without a knowledge insights usecase beyond customer support interactions.
Proto vs Exotel
Comparison summary
Full‑stack automation platform for complex workflows and voice AI
Proto is a multilingual AI customer experience platform purpose-built for complex and highly-regulated workflows across industries like government, healthcare, finance, and transportation. Its platform offers a seamless integration of AI assistants, complaint ticketing, CRM syncing, agent handoff, and analytics – all powered by a proprietary natural language understanding engine and trainable LLMs.
Proto should be used for usecases that require underserved languages, on-premise hosting, citizen engagement across multiple jurisdictions, correlation with scraped web and social media data, and knowledge insights generation.
Telephony-focused solutions requiring integrations for contact centre operations
Exotel is a cloud communications provider focused on programmable voice chatbots and messaging APIs for major languages such as Hindi, English, and Arabic. While Exotel includes generative AI features and basic assistant workflows, it lacks native CX modules such as ticketing, livechat inbox, and multilingual agent handoff – requiring integrations with other vendors.
Exotel should be used for large enterprises where telephony infrastructure is the central requirement of its customer operations. These enterprise should be aware of additional costs required beyond this usecase.
What the clients say


14.4M interactions handled annually +240% YoY
14.4M interactions handled annually +240% YoY
More reasons to trust Proto
Security and compliance
SOC 2 and ISO 27001 certified – with optional features for hybrid and on-premise hosting, dedicated LLMs, and fine‑grained permission controls. Proto is trusted by airports, governments and central banks with strict data residency and privacy mandates.
Proven national deployments
Deployed across regulatory authorities complex emerging markets like the Philippines and Rwanda – including with integrated AI agents for government agencies with overlapping citizen support and consumer protection mandates with automated case triaging.
2M+ annual AI‑powered conversations
Proto handles over two million citizen and customer conversations per year with full automation and consistent performance for complex and industry-tailored workflows requiring local language capability, omnichannel support, and voice AI messaging.