Proto vs Freshdesk
What makes Proto different
AI-native architecture
Proto is designed for AI automation from the start – it supports both its own and third-party language models, automatically organises conversation data for easy analysis, and connects ticketing, livechat, and reporting tools in one place across all channels.
Local language support
Proto supports 100+ languages, including underserved dialects like Cebuano and Kinyarwanda with a native NLP engine and automatic mid‑conversation language detection and switching. Freshdesk relies on basic multilingual options and Google Translate integrations.
Security-first deployments
Proto offers on-premise hosting, dedicated LLMs, and SOC 2 & ISO 27001 compliance – with national scale AI deployments for central banks, government agencies, and financial institutions. Freshdesk is primarily cloud-based and focuses on small business needs.
Proto vs Freshdesk
Comparison summary
All-in-one platform for complex AI workflows and data sovreignty
Proto is a multilingual AI customer experience platform purpose-built for complex and highly-regulated workflows across industries like government, healthcare, finance, and transportation. Its platform offers a seamless integration of AI assistants, complaint ticketing, CRM syncing, agent handoff, and analytics – all powered by a proprietary natural language understanding engine and trainable LLMs.
Proto should be used for usecases that require underserved languages, on-premise hosting, citizen engagement across multiple jurisdictions, correlation with scraped web and social media data, and knowledge insights generation.
Popular helpdesk with limited AI features and rich live agent capability
Freshdesk is a ticketing platform focused on live agent productivity and basic customer scenario automations. It uses LLMs via the Freddy suite, but lacks trainable and localised multilingual assistant support and voice capabilities. The platform is primarily cloud-based and tailored for small businesses and enterprises seeking fast ticket handling rather than a full AI‑powered CX automation.
Freshdesk should be used for usecases that require FAQ chatbots, streamlined ticket processing, extensive live agent user experience features, and long-term retainment of large contact centre teams.
What the clients say
85% inquiries automated +16%YoY
85% inquiries automated +16%YoY
57K patients engaged annually
57K patients engaged annually
More reasons to trust Proto
Security and compliance
SOC 2 and ISO 27001 certified – with optional features for hybrid and on-premise hosting, dedicated LLMs, and fine‑grained permission controls. Proto is trusted by airports, governments and central banks with strict data residency and privacy mandates.
Proven national deployments
Deployed across regulatory authorities complex emerging markets like the Philippines and Rwanda – including with integrated AI agents for government agencies with overlapping citizen support and consumer protection mandates with automated case triaging.
2M+ annual AI‑powered conversations
Proto handles over two million citizen and customer conversations per year with full automation and consistent performance for complex and industry-tailored workflows requiring local language capability, omnichannel support, and voice AI messaging.