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increase in usage via multilingual chatbot


total customer interactions


automated query resolution

Partnering with Proto AICX marks a significant milestone for Bitflex as we prioritize delivering exceptional service and user-friendly experiences. Proto's AI-powered solutions enable us to streamline customer support, address user inquiries promptly, and create a more secure trading environment. This deployment reinforces our commitment to staying at the forefront of the cryptocurrency landscape.
Jeffrey Yee
Business Operations Manager, Bitflex

Cryptocurrency exchanges face significant customer service challenges, with the need to provide  24/7 customer support alongside robust consumer protection. Bitflex, a leading cryptocurrency exchange in Malaysia, offers a secure and user-friendly platform for trading digital assets – and needed a customer support solution to uphold their commitment to exceptional service and cutting-edge technology for their global user base.

To tackle this challenge, Bitflex turned to Proto's AICX Platform, leveraging multilingual AI-enabled chat to guide customers through their journey, with livechat features to involve support agents when necessary.

Challenge: Efficient query resolution


Bitflex needed an efficient way to help customers resolve technical issues, with human support agents to assist customers for more complex queries. In addition, Bitflex also wanted to customise user journeys based on different communication channels — specifically mobile (Android & iOS) and web (desktop).

Process: Tailoring the customer journey


Proto helped Bitflex achieve a more customer-centric approach with an automated customer journey tailored to their needs. This involved:

  • Designing a solution that collected user details such as name, email, and device type before chats begin to help improve user segmentation while providing customer support agents with vital user information.
  • Integration with Bitflex’s existing infrastructure for personalised and efficient customer support.
  • Self-service options for round-the-clock automated support combined with routing to live support agents whenever needed.

In addition to comprehensive support, the new solution also enables Bitflex to offer superior consumer protection for its global user base.

Deployed in:
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Deployed via:
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Solution: Increased engagement and resolution times


The deployment of Proto's AICX solution yielded impressive results for Bitflex:

  1. Increased Engagement: Within just one month post-deployment, Bitflex witnessed an almost 2x increase in engaged usage, indicating a higher level of user interaction and satisfaction.
  2. Improved Ticket Resolution: Over the first two months, Bitflex achieved a 77% ticket and case resolution rate.
  3. Automated Query Resolution: During the initial two-month period, Bitflex observed a 58% resolution of user queries through the automated chat solution alone, reducing the workload for support agents.


customer interactions per month

With Proto’s AICX Platform at the helm of their customer support, Bitflex has achieved an enhanced and efficient customer experience. Bitflex's collaboration with Proto exemplifies how leveraging advanced AI technology can position cryptocurrency exchanges as forward-thinking, customer-centric platforms.

About Proto

Proto is the leading generative AI platform for local customer experience. Powered by GPT and its own proprietary AI engine, Proto's AI Customer Experience (AICX) Platform automates transactions, tickets, bookings, and other high-volume interactions for local and mixed languages across text, voice and 20+ messaging channels. Proto is globally-recognized for its inclusive AICX solutions across the government, financial, health and transport industries.