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Case Study

Chat banking automation for digital payments in the Philippines

GoodPay’s chatbot Gab is built with the Proto AICX platform for local languages, in order to support the Philippines’ financial inclusion strategy of bringing 70% of the nation into banking and digitizing 50% of payments by 2023.

Client
GoodPay
Our mission to empower hardworking families starts by bringing everyday usefulness to people across the country, in cities and in the provinces. Breadwinners are earning and collecting payments more than ever through social media, and across far-flung distances. Financial inclusion starts by adapting to how people really transact with each other, in conversations and by texting – not by forcing adaptation to unfamiliar digital tools.
Sylvester Wong
CEO, GoodPay

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Proto

Proto is the leader for inclusive chatbots and multilingual contact centre automation in emerging markets. Proto’s AI Customer Experience (AICX) platform is powered by proprietary natural language processing (NLP) for under-resourced and mixed languages. The Proto team has successfully developed novel deep-learning techniques and regulatory partnerships to maximize consumer experience, protection, and lifetime value across 20+ emerging markets.

GoodPay

GoodPay is an emerging fintech powerhouse focused on financial inclusion for millions of underserved families. Deploying its tech stack on payments, eKYC, and chat-based digital banking, GoodPay is building an inclusive financial ecosystem for its partners and their end customers. The GoodPay team builds on decades of collective experience in mobile technology, microfinance, community empowerment, and banking implementation to change the financial lives of customers and empower their livelihood.

Problem

The Philippines is one of the fastest-growing countries in Southeast Asia with a population of 106 million, 50 million internet users, and 32 million smartphone owners. Yet, despite rapid growth in digital adoption, only 20 million have access to formal financial services. There remains a lack of access to affordable and convenient payment options that include historically-underserved consumers who are often left out of the digital economy.

GoodPay wants to address this problem and support the Philippines’ financial inclusion strategy of bringing 70% of the nation into banking and digitizing 50% of payments by 2023.

GoodPay knew they needed to provide a digital payment solution to consumers without a bank account or credit card in a way that is inclusive, affordable, and convenient. But there was also a challenge: 

How does a digital bank like GoodPay provide 24/7 customer and merchant support for local languages and messaging channels without the massive development cost?

Solution

To address this gap, GoodPay chose Proto to deploy Gab, its AI-enabled chatbot for the Tagalog, Cebuano, and Ilonggo languages. 

The Proto AICX platform for chatbots, live chat, and ticketing was integrated into GoodPay’s digital backbone for processing merchant registrations and consumer requests, including loan applications, account opening, and bill payment.

Gab was initially deployed via Facebook Messenger for GoodPay and its partner banks, such as the Rural Bank of Silay. Facebook is the overwhelmingly preferred messaging channel for financial services in the Philippines with 94% of internet users accessing it monthly, making it the easiest channel for merchants to engage consumers. 

Results

Approach

Conclusion

Our mission to empower hardworking families starts by bringing everyday usefulness to people across the country, in cities and in the provinces. Breadwinners are earning and collecting payments more than ever through social media, and across far-flung distances. Financial inclusion starts by adapting to how people really transact with each other, in conversations and by texting – not by forcing adaptation to unfamiliar digital tools.
Sylvester Wong
CEO, GoodPay

With this automation-first approach, Proto has helped GoodPay save on the cost of customer support, chat banking, and merchant registrations – and allowed manpower to focus on other important aspects of development such as product features, marketing, and partner engagement. As a result, GoodPay is able to scale up without compromising on quality.

Does your digital bank also need local language customer support without the massive cost? Get started today with a Proto template chatbot and a 14-day free trial.