Proto announcs a new technology partnership with Flex, a Tanzania-based software company providing contact centre and enterprise solutions across East Africa. The collaboration combines Flex’s deployment capability with Proto’s multilingual AI assistants for inclusive, compliant engagement across priority channels.
Mr. Allex Seni, Deputy CEO Africa, Flex, said: “At Flex, we are thrilled to partner with Proto in Tanzania and across Africa. This collaboration brings together our commitment to financial inclusion with Proto’s expertise in AI-powered engagement, creating new opportunities to better serve consumers and regulators alike. Together, we look forward to accelerating innovation, strengthening trust, and unlocking growth for millions across the continent.”
Proto’s platform supports language switching within a single conversation and is tuned for local-language use across underserved markets. For Africa-focused deployments, priority languages include Kinyarwanda, Oshiwambo, and Swahili – and others as needed – across text and voice.
Organisations can unify support over WhatsApp, webchat, Facebook Messenger, and SMS, with escalation to human agents – ensuring audit-ready threads and consistent CX for public-facing services. This omnichannel AI approach also enables efficient AI inbox management for frontline teams.
The collaboration prioritises AI integrations with existing systems and payment rails to automate identity checks, status updates, and fee collections – backed by Flex’s fraud-protected payment gateway operating across East Africa and SADC.
Noella Dushime, Proto’s Managing Director Africa, said: “This partnership brings AI assistants to where they matter most – powering everyday financial services and public-facing programmes. Together with Flex, we will deliver multilingual AI services over WhatsApp, SMS, and web, and surface AI customer analytics for faster, fairer decisions by both providers and regulators.”
About Flex
Flex is a Tanzania-based technology provider delivering contact centre solutions, custom software development, and ERP for enterprises and public institutions across East Africa. The company helps organisations modernise customer engagement and core operations while improving service reliability.
