Perception

Monitor what the public is saying

Proto scrapes social media, app stores, and news sites based on your keywords and sources, then categorises and analyses sentiment to surface emerging trends before they become crises.

Analytics dashboard

Visualise total scrape volumes, top-mentioned entities, category breakdowns, and sentiment trends over any selected time period, segmented by source type.

Social media and web scraping

Collect posts, comments, and reviews from Facebook, X, Instagram, YouTube, TikTok, news websites, Google Play, and the Apple App Store – automatically, on a schedule you control.

Keyword monitoring

Define keyword groups – brand names, product lines, competitor terms – so only the content that matters to your organisation is captured and stored.

Source configuration

Add and manage the specific pages, groups, and profiles you want to monitor across platforms, with per-source enable/disable controls and platform-specific settings.

Smart alerts

Get notified by email when a keyword is detected, when mention volumes exceed a threshold within a time window, or when the proportion of negative sentiment crosses a defined limit.

Perception FAQ

Can I choose which platforms to scrape?

Yes – you can configure individual sources across Facebook, X (Twitter), Instagram, YouTube, TikTok, news websites, Google Play, and the Apple App Store. Each source can be enabled or disabled independently.

How are alerts triggered?

You can configure alerts to fire when a keyword is detected, when mention volumes reach a set threshold within a chosen time window, or when the share of negative sentiment exceeds a defined percentage. Alerts are sent by email and can be filtered by entity, channel, sentiment, or category.

How does keyword monitoring work?

You define keyword groups – a primary keyword and its variations – and Perception only stores entries that match. This keeps your data focused and avoids noise from unrelated content.

How does Perception connect with the rest of the platform?

Scraped and analysed data feeds directly into Proto's Analytics module, where it can be compared with livechat and ticketing data. This lets you correlate public sentiment trends with operational CX metrics in a single view.

What does each scrape interaction cost?

Each scraped entry is processed as two interactions – one for the scrape and one for the AI analysis (categorisation and sentiment). If analysis fails and is re-triggered manually, no additional interaction is charged.